Campaign for Music Democracy

Website Design and Development Study, 2012

A website project for "Fourth Quarter Review" at The Art Institute, in which students were challenged with the entire process of creating a website. The process included concept creation, research on target audience and competition, copywriting, information architecture, wireframes, visual design and development (HTML, CSS, jQuery).

This project earned the highest grade in the class, deeming it "Best of Quarter." Below are excerpts from the design document.

Project Overview:
Campaign for Music Democracy is a website that encourages music lovers to support the artists of the music they listen to and educates them about the impact that music piracy has on their music selection.

Site Goals:
To educate people about the negative impact that music piracy has had on the economy and could have on our "music democracy," and encourage them to support their favorite artists.

Audience Goals:
To find new music and continue listening to the music they already love.

Audience:
18–25 years old, primarily male, high school or college educated music enthusiasts who live in the United States and are accustomed to the accessibility of digital media, are unaware of the impact that music piracy has on their music choices and visit websites like Kazaa and Limewire.

Content Summary:
Information about the negative impact that music piracy has had on the economy and could have on our "music democracy," and three solutions—seek music, buy music and stream music. A selection of websites are presented to the user as suggestions for where to find music, buy music and subscribe to internet radio.

Roles: User Interface Design, UX Design, Graphic Design, Art Direction, Website Development

Tools Used: HTML, CSS, JQuery, Photoshop

See Project >